MKL 405 - Marketing & Leasing: Multi-Family Properties
MKL405 - Marketing and Leasing: Multifamily Properties
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Position
your property in the market to attract and retain new residents with
key strategies for reaching qualified prospects, selling your
property’s benefits, and successfully closing the deal. What you’ll learn: - Market assessment: Regional and neighborhood demographics, comparison grids for developing competitive rental rates
- Marketing planning and strategies: Marketing campaign development, advertising, public relations
- Leasing strategies: Lease provisions and effective rent, leasing strategies and how to train staff to meet leasing goals, prospect qualification
- Resident retention: Resident orientation programs, resident communication, problem solving
How you’ll benefit: - Position your property to succeed in your market
- Showcase your property in the best light to secure new residents
- Achieve higher levels of resident satisfaction and retention by effectively troubleshooting resident issues
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